Her Ambitious Career

Ep 91 - 'Want to Persuade Your Stakeholders? Lean On Their Emotions First', with guest Selma Masood, Principal at SM & Co Solicitors

May 02, 2023 Episode 91
Her Ambitious Career
Ep 91 - 'Want to Persuade Your Stakeholders? Lean On Their Emotions First', with guest Selma Masood, Principal at SM & Co Solicitors
Show Notes

Welcome to Her Ambitious Career, the personal branding and success podcast for corporate women who want to build their corporate profiles and confidently get promoted into senior leadership roles.

In this episode I am talking with lawyer Selma Masood about her tips and techniques to help you become a more persuasive communicator.

When it comes to personal branding, how you communicate and how you influence and persuade other stakeholders is deeply important.

We communicate to share our ideas and build on others' ideas. We communicate too to inspire action in others and to do that, it is essential that how we speak moves those around us into action.

Selma, a lawyer used to persuading a courtroom, shares these incredible tips on:
 

  • Showing your passion for a topic by using vocal variety and gestures
  • Building trust by using warmth to engage your audience 
  • Making an emotional connection: Selma shares her 'Problem + Story + Relevance' formula to demonstrate how she tries to persuade in Court, make a story seem relatable and help the audience feel a certain way
  • Effective body positioning when standing and speaking on a stage



Quote from this episode:

“Use your body to be more persuasive when you speak. Take up the space! If you're on a stage, move about. Use gestures to emphasise your points. You want to be engaging and create memorable content to result in an action.” (Selma Masood, guest on Her Ambitious Career podcast)

Guest Bio:
Selma Masood, principal at SM & Co Solicitors, had an ambition to own her own law firm by age 40 – she did it. She also had ambitions to sit on the judiciary by age 40 – she achieved that too.

Connect with Selma on Linkedin:
https://www.linkedin.com/in/selma-masood-46a82920


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Host Bio:

Rebecca Allen is a Career Success Coach for ambitious women who want more from their lives and careers. She has worked over the last 10 years with clients from companies including ANZ Bank, Origin Energy, J.P. Morgan and Coca-Cola Amatil and loves getting those excited phone calls from clients saying they’ve been promoted, have negotiated a seismic pay rise or have moved into a role completely aligned with their mission, values and strengths. You can check Rebecca out at www.illuminategrowth.com.au

Download Rebecca's FREE download:
'The 7 Habits of Female Execs Who Get Promoted'

Connect with Rebecca:

> Book a free 15-minute Career Strategy Call
> Connect on Linkedin